blog

1. Page Basics (Critical)

✅ Unique page URL

• Short, readable, lowercase

• Uses hyphens (/on-page-seo-checklist/)

• Avoid parameters and unnecessary folders

✅ Title tag (≤ 60 characters)

• One primary keyword per page

• Keyword near the beginning

• Compelling, human-readable
  Example: On-Page SEO Checklist for New Websites (2025)

✅ Meta description (≤ 155–160 characters)

• Clear value proposition

• Includes primary keyword

• Encourages clicks (not a ranking factor, but boosts CTR)

2. Content Optimization

✅ One H1 per page

• Includes primary keyword

• Matches search intent

✅ Logical heading structure

• H2s for main sections

• H3s for subsections

• No skipped heading levels

✅ Keyword usage

• Primary keyword in:

  • H1

  • First 100 words

  • URL

  • Title & meta

• Use related keywords & synonyms (avoid stuffing)

✅ Content quality

• Original and helpful

• Satisfies search intent (informational, commercial, etc.)

• Covers topic more completely than competitors

✅ Content length

• No fixed rule, but aim to fully answer the query

• Avoid thin pages (<300 words unless intentional)

3. Internal Linking

✅ Internal links to related pages

• Use descriptive anchor text

• Link from high-authority pages to new pages

• Ensure every important page is reachable within 3 clicks

✅ No orphan pages

• Every page should have at least one internal link pointing to it

4. Images & Media

✅ Image file optimization

• Descriptive filenames (on-page-seo-checklist.png)

• Compressed images (fast load times)

✅ Alt text

• Describes the image

• Includes keyword only if natural

• Helps accessibility and image search

✅ Lazy loading

• Improves page speed for image-heavy pages

5. Technical On-Page SEO

✅ Fast page speed

• Core Web Vitals:

  • LCP < 2.5s

  • CLS < 0.1

  • INP < 200ms

• Use caching, compression, CDN if possible

✅ Mobile-friendly design

• Responsive layout

• No horizontal scrolling

• Readable font sizes

✅ HTTPS enabled

• SSL certificate installed

• Redirect HTTP → HTTPS

6. Indexing & Crawlability

✅ Indexable page

• No noindex tag (unless intentional)

• Not blocked in robots.txt

✅ XML sitemap

• Submitted to Google Search Console

• Includes only canonical URLs

✅ Clean canonical tag

• Points to the preferred URL

• Prevents duplicate content issues

7. Schema & SERP Enhancements (Optional but Powerful)

✅ Structured data (Schema)

• Article / BlogPosting

• FAQ (if applicable)

• Product / Organization / Breadcrumbs

✅ Rich result eligibility

• Helps improve visibility and CTR in search results

8. UX & Engagement Signals

✅ Clear above-the-fold value

• User understands the page purpose immediately

✅ Readable formatting

• Short paragraphs

• Bullet points

• White space

✅ Clear CTAs

• Guide users to next steps

• Reduce bounce rate

9. Final Quality Checks

✅ No broken links
✅ No duplicate titles or meta descriptions
✅ Correct language & spelling
✅ Matches search intent exactly

Pro Tip for New Websites 🚀

Focus on:

1. Search intent

2. Content quality

3. Internal linking

4. Technical cleanliness

These matter more than advanced SEO tricks early on.

If you want, I can:

• Turn this into a printable checklist

• Customize it for blogs, SaaS, ecommerce, or local sites

• Run a sample page audit based on your niche